The new McDonald's ad for McArabia Chicken features a very intriguing headline! One that is reversed!.... Maybe it is because Arabic is written from right to left as opposed to Latin from left to right so "flipping" the title will make it more Arabic.... in flavor :) However, since our brains are trained to read full words rather than letters, hence a lot of people did not even notice the trick.... Tom Cruise, a know dyslexic who got "treated", must feel like he had a relapse reading this one!
4 comments:
Haha I had the same reaction at first, thinking it must be a printing mistake. But then i got the arabic right-to-left pun...
who does the mcdonald's ads?
The art director is Omar Kabbani from Fortune Promoseven Beirut
I noticed it.. but didn't really get the concept though :D
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