Friday, September 18, 2009

Altruism starts by... autrui!

The new Ramadan Campaign for Le Mall is quite intriguing... It pictures beggars in different parts of the city, dressed as models and tells the potential consumers of Le Mall that "everyone deserves new clothes" (Even Cheaib, who usually begs on the Corniche)... But what is interesting is that small fine print on the billboard only announces the opening hours of shops and restaurants in Le Mall. I had expected it to say that Le Mall shops are donating part of their profits for some association, but instead, the guilt trip is fully laid on the consumer....
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