This apparently is a father's day ad, for women's underwear (yes, the connection baffles me too). Still, if you are "daddy's little girl" (no incest connotations, I guess!) and you "pamper your dad" (hmmm, seriously, no incest connotations, otherwise "honni soit qui mal y pense"), then you get 15% off. To quote Julia Roberts in Pretty Woman "Bridg, he's not really my uncle" to which Bridget the sales lady replies "they never are, dear". If they're not your uncles, then maybe they're not your dads either.