Monday, October 6, 2014

Clementine makes Noise with Adha

Clementine and sister PR company Noise have come up with brilliant Eid el Adha cards. They both focus on the theme of "sheep" due to the ethymology of the Eid being corelated with the animal, and in two different interpretations (one capitalizes on the dot on the "i" in the noise logo, the other transforms the sheep into a Clementine). The headline of the Clementine card even pushes it further by declaring "adha el eid moubarakan" which double plays on "adha" both as the name of the festivity but also as "the eid has become blessed" (since adha as a verb means "has become"). Color me impressed.

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