Wednesday, September 10, 2014

Of Dieter Rams, Apple Watch and Moto 360

You don't know Dieter Rams? I can't blame you. He is the design genius behind Braun. Those sleek, beautifully designed, but very useful products, with minimum fuss and a lot of beauty. The Rams 10 design rules are a thing to behold for every person attempting to do anything related to creating a new product!
By his own admission, the company that upheld his ethos the most was Apple, and it is isn't difficult to find the links visually. Which is why it is shocking to find the new Apple Watch unveiled yesterday breaking the streak of previous Apple designs, and not in a good way. Actually, the smartwatch that resembles the most what Rams - and the previous Apple - would have done is the Moto 360. It subscribes much more to the Rams principles than the product Apple just released.
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