Wednesday, September 10, 2014

Barbican steals Carlsberg, "friends" vs "bros".

Barbican ad

Carlsberg
(Research credit MII)
Lately I have been accused of finding similarities everywhere so much a fellow blogger found it "laughable", well, I wish I can find laughter in Barbican stealing Carsleberg ad for their Middle East campaign. The famous Carlsberg friends test (called oh-so-creatively "bro" test for Barbican) about helping your best bud (sorry, that's a reference to a third beverage!)  and bailing them out financially in the middle of the night. The ad has been duplicated almost frame per frame (sure there's no gambling scenes) but the "being-lost-in-the-middle-of-the-night" and the revealer are just plain copied. Now try telling me the "everything is enfluenced by something" scenario, because frankly this is beyond inspiration - this is pure theft.
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