Picon, the popular spread cheese, is reintroducing the large portion. Actually, this is the shape we have always known Picon in until a smaller portion was introduced (sorry, not able to pin back the date). And so now Picon is going back to a larger shape with a drastically silly campaign.
My first question is - who are they talking to? The visuals (the cut cucumber to make it a "balance" and in another visual cut in the shape of a boy showing his "muscles" made of cucumbers) are silly even to kids by today's standards. If they are adressing mothers (or parents at large) it's also a fiasco. And - if - as they did with the Picon melting blocks - they are adressing hipsters in rock bands (with girl groupies preparing cheese sandwiches - yeah right), then...
OK, and the visuals suck too.
So what's left?