Wednesday, July 23, 2014

Gender Bender - taking it like a... Man?

Remember those blatantly sexist ads? Holly Eagleson and Lauren Wade have come up with a beautiful project, on how to make men pose in the same way as women do in advertising - objectified, made into a commodity and stripped from the minimum bare of humanity. So there, now we know how it feels like.
The project is also on par with a different one done by Alicia Elfving whereby bikers get to have the treatment women get for showcasing motorcycles. The result is nothing less than mind blowing.
Perhaps the most intriguing case of gender bending goes to Eram with their classic "no women's bodies have been exploited for this advertising!

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