Monday, May 12, 2014

The BLC presidential candidates

BLC Bank issues a very timely ad concurrent with the search for a new president for Lebanon. In the ads - which are aimed at personal loan takers - the people in question are sitting on the "presidential" chair and issuing their manifestos. "I want to make things better" says the woman, "I want to change everything" says one protagonist as the other quips "I want to adjust the budget". Taken on a micro level though they mean getting new furniture or having better money management instead of things related to the state. Actually, it is a good and very timely campaign - now good luck for them pleasing the March 8 and the the March 14 blocks.... 
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