Sunday, May 25, 2014

Oil aboard! Gandour gets a hit!

First they come up with a horrible ad for Unica, double it down with another Dabke, and pull a rabbit out of the hat and produce a hit with their oil ad. Go figure! "I love him because he doesn't smoke" (i.e. produce bad smells) says the fish, "I love him because he is cute (in Arabic an equivalent for easily digestible) and there's a third one I did not photograph which was for an aubergine saying "I love him because he doesn't overshadow me" (i.e. mask my taste). Great copy, nice illustrations, overall clean adds. And yet, it's the same company who gave us two duds in a row.
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