Monday, March 10, 2014

Le Chat does Zaki Nassif

Le Chat (soaps and detergents) is running a campaign in Lebanon for a free luxurious stay for a mother (now that Mother's day is coming in Mach 21) - the line they picked is "bna2ilik ahla safra" which is very close to the late Zaki Nassif's "bna2ilik ahla zahra" (the former means "I will pick you the most beautiful flight" the second "I will pick you the most beautiful flower"). A purely Lebanese campaign for a purely Lebanese audience - a good change from the Pan-Arab campaigns where Lebanese target audiences are after thoughts.

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