Oh, and this is a very good one. Kunhadi a local NGO focusing on road safety has come up with an interesting ad - above all in its timing. The ad was PURPOSEFULLY released a day after mother's day which fell on Friday. The message? "Our congratulations for this Mother's day arrived late, but in one piece". Maybe posterity will not record that it was released intentionally late and in the annals of advertising the trick will be missed - but this is a very smart move from Kunhadi and their ad partner M&C Saatchi MENA.