Wednesday, March 19, 2014

Clorets tries to "engage" and fails miserably!

Remember the days when brands did not "engage" with their audiences? Remember the days when super nice ads could be seen without the torture of coming up with an online story which needs to spread all over social media? Where consumers do not interact with those stories and supposedly follow them? You do remember? Good, because I miss those days.
So here comes Clorets with a head-scratching silly scenario for their cinnamon flavor (fiery, excited - as they described the character "erfe" - which is cinnamon in Arabic) and mint flavor (calm, cool - as the boy Na3na3 is represented). And from there on... Let's engage with audiences.
Everything about this gimmick is silly, from the characters, to the plot, to the storyline - the only redeeming feature is that they kept their beautiful selling line "el thi2a bil nafas" (which doubles as "trust yourself" and "trust in your breath").

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