Photo credit: Huffington Post
“We’re crazy entrepreneurs trying to make the world better,” Murray says in the ad, similarly titled "Upside." “It’s pretty simple. You work hard. You believe that anything is possible, and you try to make the world better."
The Ford ad recreates almost frame per frame the Cadillac ad albeit contrary to the former, it does so with the lead doing meaningful actions instead of bragging about their wealth.
Whereas Ford previously failed massively with their Edsel, I cannot but twist their slogan to "they'll know you've arrived when you drive up in a Ford" - and by "arrived" it's no longer the wealth, the status, the prestige, but more the fulfilling and meaningful life. Then again it seems some people still believe as to being "the richest men in the graveyard".