Saturday, November 16, 2013

Rectangle Jaune: Oscar Wilde and setting the record straight. Or gay.

Rectangle Jaune tribute to Oscar Wilde (shot by Maya Metni Koteit) is a bit of a mystery to me. Sure, the guy is incredibly witty, well-learned, super eloquent... Oh, and one of the prominent gay icons in the world!... Rectangle Jaune (correct me if I am mistaken) positions itself as the brand for the gentleman, but also the manly man, family-oriented, sporty but conservative in attire, with little in the way of defying sexual taboos, and more in the capitalist-with-cosmopolitan tocuh. In short, nothing to do with being sent to prison for sodomy or defying social norms, or being an activist for minority rights or whatever. 
So I am sorry, if you wish to use homosexual icons to promote clothes destined to a predominately conservative men, with zero defiance to pre-established orders, then this is a major case of opportunism. But then, Oscar Wilde himself did say "There is only one thing in life worse than being talked about, and that is not being talked about." So now you have it from the horse's mouth.
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