Wednesday, November 20, 2013

A reVOLVOlution for independence day

 Volvo Cars Lebanon has achieved the impossible! They managed to tweak their last international corporate ad and dip it in local sauce to produce a purely brilliant Lebanese-fitting ad. I am still drooling from this.
First, please examine their new campaign featuring Jean-Claude Van Damme. He is doing his "epic split" in between two Volvo trucks. But the local guys at Volvo appropriated this, and - in reference to a country more divided than ever ideologically headline with: This nation does not need an epic split.
So brilliant one can only stare! ReVOLVOlution indeed.

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