Wednesday, October 23, 2013

UN Women and the Google search.

Memac Ogilvy & Mather Dubai come up with this jewel for UN women based on Google searches conducted on 09/03/2013 (this is a fine print that accompanies the ads unfortunately, the US tends to put the month before the day so if this campaign is based in the US then it means it was in September, if it was in the rest of the world then it was in March). According to Christopher Hunt, art director of the creative team: “When we came across these searches, we were shocked by how negative they were and decided we had to do something with them,” and eventually the searches were used to silence the women.
Here are the stunning four visuals:
Since google searches are area specific, I tried to duplicate the experience today (October 23rd) and this is what I came up with:
Not much more civilized of better than they found.... 

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