Is Napoletana rebranding?

Above is what appears to be the new logo of Napoletana (repsecitvely in ABC Achrafieh and in Hamra). Below the old one. Or is it? Note that Napoletana does not have that many branches and yet, like every other rebrand in town, there you go - same place with two different visual identities (a la Zaatar W Zeit)... Oh and the new logo is totally devoid of charm, coziness and homeliness (which is what the old one implied). And frankly, there's no need to brag about "established since 2005" - after all 8 years is not exactly a heritage!