Thursday, July 26, 2012

Zaatar W Zeit: The dangers of rebranding

I hate to say this but.... I told you so! Back when Zaatar W Zeit invited the online actors when the whole missing Z episode happened my comment to the guys from nineteen84 was "do your rebranding fast, you don't want to end up with a double logo on the street"... And now a year later, what do we have? Exactly this! The branch where the Z was stolen and filmed on Dbayeh still has the old logo - which some other branches have the new one (including the delivery truck pictured above). The offiicial word from ZWZ is that they are busy opening new branches with the new logo hence the rebranding of the old ones is no longer a priority. I still think it is confusing for an end consumer to see two logos and two identities for the same place concurrently on the market.
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