Tuesday, May 28, 2013

Vape: Syrians as mosquitoes

I tried not to see the racist implications in this ad, but for the life of me I couldn't!... Let's see the facts before the paranoia: A cute ad from Vape (anti-mosquito) right there at the onset of summer. Usually they have ads which are quite nice, and this one - on face value - joins the others. I simply says "curfew" next to people who are sleeping soundly.
Cool. So how come I am up in arms? Check this, lately, the ONLY news in Lebanon related to "curfews" has been those illegally imposed by municipalities against displaced Syrians (check here, here and here). So whomever did this ad - WILLINGLY - inserted the connotation that Syrians equate mosquitoes. Which is totally unacceptable, no matter where one stands on the political fence.
Several people told me I was seeing things in the ad which were not there - fine, I am trying to apply the voice of reason and perhaps I may be paranoid. But in this case, can anyone tell me how come the radio ad for Vape is done in newsflash style with a curfew being announced, while the voice-over adds "but this curfew is not for PEOPLE, it is for MOSQUITOES" (insert canned laughter here)?
I find this totally unacceptable. And it has nothing to do with a political stance, it has to do with human dignity. And no, I am NOT seeing things in this ad which are not there. Besides, if you're paranoid, it doesn't mean they're not out to get you!
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