Sunday, June 17, 2012

Every day is father's day in the Middle East!

Remember that joke from friends? (Episode 1.23) When Susan (Ross' ex new lover) and Ross (Carol's ex) were fighting as to the rights over Carol's baby which was the result of an artificial insemination between Ross and Carol...
"Susan: You get to be the baby's father. Everyone knows who you are. Who am I? There's Father's Day, there's Mother's Day, there's no... Lesbian Lover Day!
Ross: Every day is Lesbian Lover Day!"
As a very twist on this, have you ever wondered how come Father's day never managed to pick up in a society like Lebanon or the Middle East at large? Because, duh, "every day is father's day!" - didn't anyone think or know we live in a patriarchal society?
Now someone should tell that to the Exotica-Leo Burnett team. First, I have no idea in which social circles these people run. Maybe I ought ask some questions to married women reading this (and try to give some answers in the process):
Q: When was the last time your husband helped you with "half the load" of groceries?
A: He helps me all right - he eats it all after I cooked it.
Q: When was the last time your husband helped you with "half the load" of laundry?
A: Every day, he piles them up in a bundle and waits for me to pick them up. When I am sick and unable to do the laundry, he classifies his clothes "clean, dirty, dirty but wearable".
Q: When was the last time your husband helped with "half the load" of changing diapers?
A: By the time he mastered it, our child was graduating from university.
Q: When was the last time your husband helped with "half the load" of raising the kids?
A: When he acted in the Nido commercial. Pity, the director liked the first shot and so it was a wrap.
Q: When was the last time your husband helped with "half the load" of sex?
A: He didn't help me with "half a load", he helped with "the full load" - hence the pregnancy.
And with this sexual pun, this could be the only way of salvaging this ad which has been conceived (pardon the pun) in La-La Land.


8 comments:

Malaysia180 said...

Not only in the Middle East Tarek. It happens everywhere men feel insecure and need to fall back on their testicles for moral support

Anonymous said...

I really didn't understand it...maybe its a teaser?

Anonymous said...
This comment has been removed by a blog administrator.
Tarek Chemaly said...

To whomever is posting anonymously can you refrain from using profanity?

Kryskros said...
This comment has been removed by the author.
Kryskros said...

I think you live in the wrong decade because nowadays, in the 21st century that is, men are as involved as women in parenting (excluding breastfeeding of course).

Tarek Chemaly said...

Yes, you are right, and many MEN are victims to honor crimes every year, right?... Hide behind your finger if you wish - this will not obscure the ugly truth of the society we live in. It may be the 21st Century, but we're still stuck in the dark ages.

Kryskros said...

Oh, so a Lebanese man living in Lebanon just like you, shouldn't be a target of Exotica's campaign, since they are only supposed to talk to the men you refer to