What can be said?... It's the new 38% less calorie Almaza Light. Fine, understood. Now can anyone explain to me the above? I am seeing the light (... at the end of the end of the tunnel and it turns out to be the train)? Light sent me a friend request (thank Goodness I am not on facebook!), and it's light, it's Almaza, it's summer (and it's also stupid and meangless). And of course the stapled paper at the bottom of the ad with their "hayda jawna, hayda nehna" selling line (this is our mood, this is who we are) is the required beach reading for the summer for the glitterati who anyway are too posh to be able to read Arabic.
Just a hint, why not have gone with "no more beer bellies" or "fits every swimsuit" or perhaps spoof other soda ads such as "Just for the taste of it" (Diet Coca-Cola) and "Now you see it now you don't" (Diet Pepsi) and imitate their layouts while making fun of them!....
Now for some very good beer ads, please try this for sighs.... :)
Stella Artois - Reassuringly expensive
Well aside from the fact that no one even knows how much calories a beer has, why the clear glass usage?!
As if Almaza needed more tools to skunk its beer... (light penetrating a beer bottle damage the content thus making it "skunked" or as we might say in vulgar Arabic slang "msansné"...)
But if the bottle was not light how else would you have seen that the creative director urinated in it?... Think about it! Besides Almaza is not "msansne" it is "Mabawwze" as they like to say at -2o Celsius... Which is also the temperature of the brains of the creative team behind this....
Another boring play on the double meaning of light. meh...
BTW, the Stella promo is epic.
Almaza marketing campaigns are jst lovely! They r simple! But interesting nd catchy...that's wt 90% of pple I've talkd with think too! So plz man dnt talk as if ur smarter than normal pple! Jst remember the billboards they put during the last lebanese elections! That was seriously impressive and smart!
Ok so the 90% of the people you talked with actually work either at the factory or they are in the agency which did the ad (and so are you). Besides, how can you trust what people think when they are drunk?... Think about when - but do so after your hangover.
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