Wednesday, March 14, 2012

Alfa(milia)!


Research credit:Sharbel Jresh
Oh I love these!.... Take a feature at the heart of your product and then twist it to make it compatible with the current occasion. Do that in a very smart and self-depreciating way (all while flattering the comsumer) and there are earning top marks!... I love those. Coming hot on the heels of the "we open on Sundays" campaign, it seems the Alfa account is having some serious work on it.
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