Tuesday, February 14, 2012

ErAM-hEMA-AMEn....


The Eram ad has been a classic since the 70s - "no woman's body was exploited for the purposes of this ad" - and now here's another ad destined to go stellar for Hema (Dutch retailer for cheap goods), it features MALE model Andrej Pejic for their new push up bra and asks the clientele "if it can do this to a man, imagine what it can do to you". To use male models in female ads is way more shocking than the other way around (there are certain examples such as "Van Gils strictly for men")...
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