Thursday, November 17, 2011

Benetton goes back to Oliviero Toscani legacy






The latest campaign from Benetton after many lackluster years following the tumultuous departure of creative maverick Oliviero Toscani sees them going back to his legacy of provocation in visuals depicting world leaders kissing each other on the mouth. Everyone who is anyone in the global political scene is there. After many years of uncreative ads it was about time they went back to their pot-stirring sauce, already they had the biggest stamd of (dis)approval ever: The Vatican judged the campaign "unacceptable" - which should make more palatable to many people!
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