When nineteen84 scored a hit with the Zaatar W Zeit "missing" campaign (and let the nay sayers hold their tongue, they DID score a hit because they managed to do a campaign online with zero budget just by the adrenaline of people from the online community) some people suggested it was a "one off" from some obscure agency - or as we say in Arabic "baydet deek" (a rooster's egg)... Then, if anyone is still in doubt, please check these visuals (in the hope-Obama style) hitting Beirut at full gear and making a full blast impression.
My vote is with the Shawarma republic!... All the way!
4 comments:
Just a small correction, the budget was not zero, the budget for traditional media was zero. ZwZ spent a hwole lot on online advertising from Facebook ads to the Google ad Network to spread the idea around...
I do love this United Shawerma concept though, I tried the place out last weekend it seemed ok. The video 1984 did for them was cute, though I am wondering if they've paid the royalties for the song playing in the background.
The precisions you made and required are spot-on probably under the heat of the excitement I might have made some exaggerations so thank you for correcting them!....
nice inspiration by Obama's campaign
http://www.scamp.ie/wp/wp-content/uploads/2009/01/obama.jpg
Duh! That's the WHOLE idea! To make them look propagandist in style!....
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