The bank is still unhip, uncool, unfriendly, and still out there trying to catch new clients while they are penniless (with the expectation that they shall open an account as soon as they get a job). So helping them landing a job, or doing a CV the website "BLOM shabeb" - shabeb means youth. So that's the new campaign for a site which is supposed to expose the youth to job listings, handling CVs, professional orientation... The works. Well, I still think the major problem with this site is the client itself.... Boring as all hell!