Wednesday, September 14, 2011

Banks, more of them


Bank of Beirut goes California Dreamin' with this summer loan ad - I suspect it is the same one used in the Daniela Tobler ad (which in itself was a rip off from "little Miss Sunshine" movie poster). Complete with a hippiesque typo, the ad is typical summer - and with the typical autumn wind settling in, it's quite nostalgic already.
As for BLC, they are promising us not to be "afraid of the interest" - which takes the shape of a sumo wrestler with a % side on his forearm. Well, we might not be afraid of the interest rate, but BLC does not say anything about being afraid of the ad itself!
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