Tuesday, August 23, 2011

In the navy

Hmmm, I think I have an idea how this ad was done. First they got the Jean-Paul Gaultier marine outfits, then they got an expensive photographer, they remembered to insert digitally the product (the buildings that is) in the backdrop, and then they told some poor copywriter to "come up with a line that fits this" - that creative soul tried its best with an ad that was finished and came up with two maritime linked words "Dive" and "Anchor" - both exceptionally unfitting. But what the heck, the client was only looking at the photo anyway.
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