Wednesday, August 31, 2011

Of blogging, democray and Una Nancy Owen....


As a child we used to have a copy of Agatha Christie’s “Dix petits negres” around the house, and I used to re-read it whenever I had the chance. One of the things I love about it was that all these people were agglomerated in that island because they received letters from a certain “U.N. Owen” – and to each one different names were included for the U.N. such as “Una Nancy”… But if you read the name phonetically it becomes “UNKNOWN”. I won’t spoil the book by saying all of them died for trusting that unknown stranger!

Lately, I have been becoming upset about an issue, a lot of people want to express their opinions but seem to want to do it anonymously. A letter I received a few days ago infuriated me, not because of its content – but because its sender seemed to insist on not signing his or her name. The reason that the person gave was that we live in a country where cars get blown up. And he or she thought it was a “metaphorical” comparison that was “subtle”.

Now I am annoyed – you want to disagree with me. Be my guest. But don’t do it while hiding who you are. Ex: if the person in question turned out to be an advertising executive at the agency that did the ad, then their stand is definitely involved and far from being unbiased. If however, he or she was simply a member of the public who happened to like the ad, then their statements would have more credibility. But before knowing which is which I am unable to take that person seriously.

Same principles applies to democracy in the Middle East, it seems everyone wants to “do an omelet without breaking eggs”, everyone wants free speech and freedom of thought, without applying it to themselves. All those anonymous people want someone else to speak on their behalf, to sign his or her name, to get the glory or the shame, all while they nod in approval or disapproval without having their own identity revealed.

I have no pretensions when it comes to blogging, I am not one of those who think they are changing the face of the universe just because they are posting over the internet. But by keeping my comments unmoderated, by trying to express whatever views I have and also signing them under my own name, I am simply trying to say that this is who I am and this is what I think.

As a matter of fact, I am one of those who sincerely believe that “clashing” and “antagonism” are the basis of the creative industry. In my classroom I have had cousins in the same class, and I demonstrated to them that they are unfit to work together in the same group – the two girls grew up together, with the same toys, DVDs, visual and cultural references so basically they are no “challenge” to one another so little creative thought was going to emerge.

Whereas when I put a progressive rock fan student with someone who loved Nancy Ajram in the same group, some of the best creative work emerged – both students knew how to probe each other for their best ideas simply because they were so different in cultural backgrounds.

Don’t take this post as some sort of an invitation to an extended Beirut/NTSC fan club. I get so many people disagreeing with me on several issues, sometimes they comment on the blog, sometimes they send private emails (I can cite names too!), but as long as it is not defamation of character or slander we seem always to find a common meeting point. And what’s the worst that can happen? We disagree. Which in itself is positive!

Monday, August 29, 2011

"When the music's over - The Doors" oriental style

When the music's over/ When the music's over, yeah/ When the music's over/ Turn out the lights/ Turn out the lights/ Turn out the lights, yeah - Jim Morrison Khoury :) So, who said dumpsters werent' interesting places of "note"?


Grendizer pillow fight

Grendizer (Godorake from the Mazinger Z series) has just acquired a new powerful arm "al wissada al mouzdawija" (the double pillow)... Indeed, these two coussins, complete with Arabic typo (basically a scan of one of the Grendizer magazines in Arabic) - cool accessories but at 110 USD a pop, they are somehow expensive... Unless you are launching an assault against a Vega monster and saving the earth in the process, in which case they are cost-effective....

Eastpak urban guerilla

Eastpak has launched a new service - with every bag bought (during certain days, etc...) - it will be tagged for free by a team of - what I believe is - graffiti artists. Already the people were queueing to get them own bags (or of course, that of their children) personalized. Smart move, doesn't exactly secure you good grades, but at least your bag will be hip!...

There are no coincidences said a certain doctor...

"There are no coincidences" said Freud, another doctor (whose doctorship is debated with just 6 years of medicine instead of 7) is now saying - for the annual commemorative mass of the martyrs of the Lebanese Forces - that "together your maryrdom will do from a matter of fate to a matter of justice". The words "kada2 wa kadar" in Arabic refer to something which is force majeure, but also the word "Kada2" means "justice" and in this case the justice in question is the one provided by the Special International Tribunal for Lebanon.

A Nadim Karam masterpiece








Last time I blogged about something architectural, I lived long enough to regret it! Unfortunately, here I am again, hoping this time it won't be a bad omen for the masterpiece in question. This is a renovated house by architect Nadim Karam (and eventhough it has been a long time since it was done) I thought of including it in this assembly of interesting things that Beirut/NTSC has grown to be. Mind you, I am not revealing where it is - I don't want some dim-witted person to transform it into a nightclub (as what happened with the last house I talked about!)

Politics tend to drive you nuts


Bah! Alrifai is caught between a rock and a hard place - a simply had sell ad won't get them a spot on Beirut/NTSC and one which is creatively oriented yet dipped in politics only gets them scorn. The ad read "different" (which also double in Arabic as "having a fight") and the second billboard goes "but mixed"... Maybe this is a throwback of the "seperate but equal" line of the way African Americans were treated. All the same, I am tired of every other brand wanting to dip itself in the flavor of politics.

Tuesday, August 23, 2011

In the navy

Hmmm, I think I have an idea how this ad was done. First they got the Jean-Paul Gaultier marine outfits, then they got an expensive photographer, they remembered to insert digitally the product (the buildings that is) in the backdrop, and then they told some poor copywriter to "come up with a line that fits this" - that creative soul tried its best with an ad that was finished and came up with two maritime linked words "Dive" and "Anchor" - both exceptionally unfitting. But what the heck, the client was only looking at the photo anyway.

Fame - the other way around.

Steps to fame:
Want people to know you
Want fame and crave it
Do something corny on the net - go to Star Academy - be Paris Hilton
Get famous
Start getting suspicious of people who recognize you on the street
Wear large sunglasses to avoid being seen on the street (all while drawing MORE attention to yourself).

Sunglasses hut solution?
Wear Sunglasses
Attract attention
Become famous.

Voila, works the way around!

Friday, August 19, 2011

Teaser for new releases...



These are the teasers (cover and back cover) for the new 7UPstairs releases under the POPi (Pop Oriented Peace initiative) project... Soon, world peace will prevail! Franco Gasparri (Who? Google him) will end all differences of opinion in Lebanon, Mohannad (Kivanc Tatlitug) will activate shuttle diplomacy to overcome all Palestinian problems (and therefore resolve the Middle East issue at large) while Bob et Bobette have a bullet proof (pardon the pun) peace plan for Belgium...
Explanations about the layout choice of each cover to come soon! Oh, and in a rare act of narcissism, please admire version of my own face in the back cover of every book!

LOVE, HOPE, POPi




Well, few days after launching the first POPi (Pop Oriented Peace initiative) logo - here I am changing it! But you see, I have the oldest excuse in the world of advertising: l'client heik baddo (l'client being myself). Actually, whay happened was that I named POPi as a 4 letter acronym with O being its second to able to use Robert Indian's LOVE (with the titled O) in the logo, but my art direction skills didn't carry it. And then I discovered that he did a variant of the first LOVE as HOPE as a tribute to president Obama. So now that I go the letter P from Robert Indiana himself, even I - with totally limited skills - could write POPi in the same iconic Indiana style. Sure, in graphic design jargon "el logo baddo tondif" (the logo needs cleaning) problem is "l'client" (that's still me!) likes it that way... Here I go back to what late designer Rick Tharp once said "I can draw a better line than a computer, not a straighter line, a better line"... i.e. one with a human touch, so for all its defects, this is the new (and hopefully definite POPi) logo.

Wednesday, August 17, 2011

What 35 Dollars can get you at Nike (hint: a logo)




Photo credit: Salon-Imprint
Original article appeared here

Funny how 40 years swoosh by: June 1971 is the date the Nike Swoosh was launched. Designed by Carolyn Davidson for $35 -- a "Bargain Brand," the Dept. of Nike Archives notes in its extraordinarily understated tabloid-size newsprint history of the mark (produced for the "benefit of Nike employees"). What others might take an entire book (and many trees) to convey -- explaining the origin and history of the Swoosh logo -- the "DNA" accomplished in a mere 28 pages.

Included are commentaries by designers, design critics and former employees and recollections by Phil Knight, the co-founder of Blue Ribbon Sports (BRS) that evolved into Nike.
The origin of the mark goes like this: Knight wanted to differentiate BRS's custom product from the ones they were importing from Onituska in Japan: "... so Knight turned to a graphic design student he met at Portland State University two years earlier." One day in 1969, the student, Carolyn Davidson, was approached by Knight and offered $2 per hour "to make charts and graphics" for his business. For the next two years Davidson managed the design work on BRS. "Then one day Phil asked me if I wanted to work on a shoe stripe," Davidson recalled. The only advice she received was to "Make the stripe supportive of the shoe." Davidson came up with half a dozen options. None of the options "captivated anyone" so it came down to "which was the least awful."
Well, the rest is history. And the Swoosh emerged from "the stripe" and is one of the most recognized logos in the world.

Monday, August 15, 2011

Vape skin care

Well, it is  not a campaign, merely a one off.... And it doesn't look like any of their previous campaigns (this year or before) so this is a "nice" ad which seems a disconnected thought from some creative director who decided to sell to the client.... Maybe the next installment is the moisturizing cream?

Thursday, August 11, 2011

Persepolis: It's the journey not the destination

A very old banner most likely from the pre-revolution days graces the top of a building but remains unseen from the highway unless - like me - you don't own a car and you go peeking behind tall uncpompleted ugly buildings to discover hidden gems.

POPi







Beirut/NTSC, 7UPstairs Publishing and naturally myself are proud to announe the birth of a new research concept. POPi (pronounced Popeye :) ) which stands for Pop Oriented Peace initiative is a endeavour for conflict resolution through pop culture. Theoretically, it could apply to every fragmented nation. Can the slogan of Paul Jardin replace the Lebanese National Hymn? Can we elect "Haifa for president" (as the famous stencil on the walls of Beirut once said)? Can Belgium heal itself with Spirou?... What is it that makes a nation be so devided over its international policy and yet so distinctly united over a telenovelas?
POPi will take shape in books, and hopefully many other activities which will have this logo on them. All posts related to this research project will be tagged as such!

Nice Ice Baby



See, just to prove to everyone that Beirut/NTSC is impartial - I am totally in love with those new ads by... Clementine! You see boys and girls what happens when you come up with fresh ideas, nice typo, and breezy art direction?.... Now the question is: If Clementine can do such lovely ads, why do they consistently give us the bottom of the barrel?

Wednesday, August 10, 2011

Ice Ice baby



"Hello, pleased to EAT you" says Teenayel Ice cream to which one replies "The pleasure is all mine"... I guess this is the conversation that must have happened!....And the ice cream does look appetizing. One cannot ask for more from an ice cream ad (unless one goes back to the Magnum by Wall's ad with all its sexual connotations!)... And then Douaihi simply says "none is tastier"... Is it the woman or the ice cream (here it is me just having fantasies you know)... Now if only their service gets back to what it used to be because ever since they did the major rebranding their quality of service has gone drastically down.
And since this is Ramadan the month of forgiveness, undulging in Danish Iceberg is now forgiven.
So what am I going to do now? Go back to the jingle of Gelati Cortina "ghannou riddou alayyi, atyab bouza chou hiyyi?".... No, it is Le Cremier to whom I am a faithful customer (not the franchises, but the first branch.... where the story started!).

Happy birthday to.... Drive by!

Yes, the logo is indeed a gift from me - it is Beirut Drive By Shooting a la Beirut/NTSC sauce..... Happy birthday to what I easily consider the best blog in town (I am serious, the job she does is incredible!)

Thursday, August 4, 2011

A creative solution to parking spaces for Beirut

Well, either someone really wanted to avoid the parking meters, or this is a new type of "suitcases" which can hold much more than your average handbag. A full car inside a shop, it couldn't go unnoticed.

Mitein malyoun mabrouk for Pikasso

To celebrate its 25th anniversary, Pikasso - the leading billboard company around town - is going back to its archives and re-displaying campaigns which were plastered on its yellow pannels from way back yonder. Such as this tic-o-tac campaign... And who could forget the jingle "sorna bil mitein malyoun, mitein sahtein 3a albak" (we are now in our 200 million prize, 200 million congratulations to you)... And a big congratulations to Pikasso!

Signal strenght: Excellent

A good one, a very good one indeed... Supersize your meal to spend a longer time inside the shop!

Porsche 911 now in black.

"Any customer can have a car painted any colour that he wants so long as it is black." Henry Ford....

The Ramadan review








Now that the wholy month of Ramadan is among us, it is also a time for advertisers to make a move in the market. First, as usual, the brands jump on the bandwagon - Sleep Comfort and Spinney's are prime examples - well Sleep Comfort is STILL on sale if you wanted to know and for Spinney's I am not sure the image of the raw chicken is appetizing at ALL!....
And now of course for the social institutions who wait for this month to be able to get funds - much needed funds - and they all compete to grab the attention of the same target audience. The Mouhammad Khaled institution - which normally does things the grand way - went downscale this year with just a few haphazard ads "set free your will to do good" - with, blast, a pigeon being set free. Coming from an institution which did great ads in the past, there is no reason to go cheapo!
The Soundouk al Zakat, gets a hit and a miss - for the corporate campaign which headlines "do your zakat and make hearts happy" - it's a total failure. A below average ad which features your usual smiling faces. But it is the derivate campaign that gets top marks. First it uses statistics smartly - how many people belefit from their medicare, from their nutritional packages, etc... - and then (this is the genius bit) all faces of the participating people are covered so that everything is shown from chest down. First, this implies that "it could have been you" but also it protects the dignity of the people involved as it is much better to do good without revealing to whom good is being done.
Dar Al Aytam, who got their act together wonderfully well last year, have gone copy-based. Two examples are shown: "Al Zakat to those who deserve it" and then "Little achieves much". A great line they coined last year is missing from this year's campaign "if you want to give to orphans, go do to the oprhanage" (in Arabic "Iza biddak ta3ti el aytam rou7 3ala dar al aytam")... I really think that was genius as it mopolized the orphan/zakat association.
And then - the WINNER - this ad for Dar Al Ajaza has been running for three years I think. And why change it when it works so well?... The line, the visual, the layout, the colors, everything works to perfection. "I bask in her warmth" reads the line. Everytime I see this ad I cannot but like it even more.

Up in arms


I usually do not like BLOM with their faux-hip (or rather hip replacement image), their cliche ads who think themselves creative and all that. And I know this is a CSR (corporate social responsibility) campaign geared to make their image glossy and less stiff, but the fact that they managed to demine 26,000 mines because of people using a specific card is well, laudable.
On another front, El Rancho expects up to pay money to go shoot, run wild, trespass borders (ride and compete as well)... I just wonder where they are living because we can do that on highways free of charge (shooting included!)....