Could it be? It is possible?
Well, let's see:
This Exotica ad has no human presence!
It goes back to making statements with symbols!
It has no silly copy which degrades the ad!
And damn me! Exotica (i.e. Leo Burnett) has recaptured the magic by producing an ad which is a hit!... And the good thing about the Exotica hits is that they make you forget the misses! Of course, few things would compare to their masterstroke:
But then again, when you set the standards so high, you are bound to trip on your own feet!
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