Friday, June 24, 2011

Carel Adem wishes upon a star.

Lately, Tammana, an association which among other things aims to defend the image of women in advertising, launched a competition among universities to create a campaign for them. The first two winners came from USEK - and even if Carel Adem was not among them - I could not but appreciate her ad which goes "Pull up your rights".... A provoking way of reminding women that they should not be objectified to get the attention - and respect - they deserve!
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