Wednesday, June 8, 2011

Jessica Haddad - USEK graduate

Jessica finds that Lebanon is in difficulty of finding its Unique Selling Proposition as a country (no wonder we see nothing but ski slopes in the official tourism ads), so she goes on to invent an alternative gigantic outdoor adventure land, where one can explore the "real" Lebanon (ex: Give the wrong tip to the valet Parking and find your car smashed, get extra bonus points for securing a table at the sky Bar, if you've won extra points you can get a date at a super night club in Maameltein). Jessica goes on to explore all those incongruous points (delivery Arguileh v/s pizza delivery?) in some beautifully spiced visuals!... Oh she sells "Headquarters" (her adventure Land) under the selling line of "Otherwise Lebanon"!
Post a Comment