Wednesday, June 8, 2011

Elie Attayek - USEK graduate

Elie Atayek took the bold enterprise of defending the IAA (International Advertising Association). He tries to prove, that despite the naysayers nothing would exist without advertising. He flip flops brand logos, signs the whole thing with "Feeding brands" (where each letter is taken from a brand logo), and also manages to associate people to brands (Nicolas Swatch Hayek, Carlos Nissan Ghosn as a tribute to men who either made or saved brands!)… Advertising should be a richer world knowing that Elie has now graduated.
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