Photo credit: Geoana Hobeiche
And so Castania does it again!... A wonderful and very smart co-branding of nuts and cola (basically two staple foods from Lebanon)... And the best thing is that it doesn't even looked "forced" - as if the original ad was intended to have a sequel!...
Yes This is so smart! Plus they had to be very picky in tehir media planning as I am sure there aren't that many spots were those to ads can naturally appear side by side.
Hello Tarek. This ad has been developed by Nay Abou Chahla, senior art director at Impact BBDO. the agency is privileged to have 2 clients who dare to have some fun: Castania and of course Pepsi :)
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