I have read in Monocle that Ixsir means "to distill" - not to my knowledge to be honest, I know that when applied to Arak it means "adding water to it" - but also the word remins me of "elixir" that beautiful word with Medieval conotations of potions and dark love spells....
It is good to know that our wine industry has waited so long to give its best.
7 comments:
too bad the wine is shit.
You're right, that's why people like you deserve to stay on vodka and all of this rubbish...
For once we have a very good wine who is from the beginning proving alot!
Plus fix the title, it's "Why has ouR wine..."
dear Tarek, i appreciate and agree with your appreciation to the high quality of the message and uniqueness of Ixsir. Not only this wine as a message is great but also he deliver in quality, taste and experience.
that is why ( as some articles shared), the toughest critic in Bordeaux gave Ixsir the highest grade ever given to a lebanese wine. Enjoy!
White is good, red is so so, Rose is shit indeed :) but the spirit is there and we are for Ixsir. New comers should always be encouraged on the market to develop a stable and free economy instead of "whining" about it the whole time. Competition and market rules will do the rest. Good luck guys. Cheers!
Rose is actually the best of Lebanon - in my opinion... Wine is a matter of personal taste and I really like the Ixsir wines.
By the way 'ixir' in Arabic with AL at the beginning gives you AL IXIR or ELIXIR. That's the origin of the elixir word.
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Wow the saatchi boys really have nothing better to do but congratulate themselves in the comments section.
The identity is very nice, the ad is bad and so is the wine.
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