Monday, August 30, 2010

Loubnani: A la recherche du temps perdu


Anyone who has seen my "masmou7 lasek el e3lanat" will know that I am a sucker for good archive material. I am glad the guys at Leo Burnett agree. For the launche of the Loubnani card by Banque Audi which deals exclusively in Lebanese currency, they have produced a wonderful ad based on archive footage over a very lovely voic over. Now, if Lebanon was so perfect back then, how come the war erupted? Still there is not harm going back to something that unites us - no matter how fictional it is... Especially when well shot and well produced....
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