Thursday, July 1, 2010

Billboard for Saydet el Amal - Hadet and Saadet el Sama poster

Straight from Grace Kassab's desk come these two wonderful ads against drugs. One is a marathon which is called "Ijri bil hashish" (which double-means as: "kick the weed" and "have a stroll in the grass"). As
for the other, since it is organized by the hadath municipality, and the word in Arabic also means "let's talk", so Grace came up with "hadath wa la haraj" (talk without restraint) about the importance of anti-drug education. Great copywriting for such a sensitive topic!
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