Photo credit: Geoana Hobeiche
A very cute Baygon ad at the beginning of the mosquito season... It goes: Baydon and the rest are mosquitoes (read: Insignificant)... Cute word play, dead on when it comes to the subject matter. My only concern is - if Baygon was replaced by Vape (its direct competitor) or any other mosquito repellant for that matter - the ad would still have worked. A little bit like the wine crisis we face in terms of communication - interchangeable brands for intercheangable ads.