The unmask the truth campaign is something I saw in the US and wanted to comment on. In the US law there is a loophole that allows US sparkling wines to be called "Champagne" which is a misuse of the appelation because Champagne refers to a geographical region in France rather than a category of wine in general... This being said, I am not going to go into the "Coke/Carbonated drink" or "Kleenex/Tissue paper" debacle, but I thought the campaign of "unmask the truth" was interesting however, I still think the original tagline "It might be legal, but it isn't fair" a much better one. Some thing it is on the defensive and victimizing side, but I thought it truly touched the nerve that exceptions do not make the rules.
Thursday, January 28, 2010
It might be legal, but it isn't fair....
The unmask the truth campaign is something I saw in the US and wanted to comment on. In the US law there is a loophole that allows US sparkling wines to be called "Champagne" which is a misuse of the appelation because Champagne refers to a geographical region in France rather than a category of wine in general... This being said, I am not going to go into the "Coke/Carbonated drink" or "Kleenex/Tissue paper" debacle, but I thought the campaign of "unmask the truth" was interesting however, I still think the original tagline "It might be legal, but it isn't fair" a much better one. Some thing it is on the defensive and victimizing side, but I thought it truly touched the nerve that exceptions do not make the rules.
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In australia, everything is called sparkling wine unless it is in fact FROM Champagne, France.
As for the coke, kleenex argument. It has been established that if a particular brand of a product becomes so popular that the brand name is used to describe the same product even though its not from the same brand, it is NOT a violation of copyright/trade mark.
For example: Pyrex. It a brand name however it describes any glassware tray. Esky, another brand but used to describe all coolers. Coke, used to describe all carbonated drinks, and so on.
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