Tuesday, June 16, 2009

The Graduate - USEK - 961 Beer - Tamara Azar

Tamara Azar, also earning top marks for her project for local beer 961 (Which is our country code for international calls) signed her project with "Let's beer in touch." Few things in life break the ice between people like beer does, and when the name of that beer also stems from a communication innuendo then the whole topic revolved around the connection between people. For her tacticals, Azar chose to associate every kind of beer available with the kind of food it is consumed with. A fresh project for a brand that needed it.
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