Monday, June 15, 2009

The Graduate - USEK - Lebanese Loto - Bassem Khalil

Bassem Khalil, who earned top marks for his Lebanese Loto project came from a simple truth: People who are lucky, are the people who believe they are lucky. And so his line what simple "since you're lucky...." (Grab a Loto ticket). In the visuals Khalil tried to show one's luck as a deboubling of his own character. A deboubling that is saving him from nasty situations. In addition, Khalil also played "Zeed" - a new addition to the Loto where additional arbitrary numbers are added to the game - and a new mobile phone gaming device with the witty line "Right number" (As opposed to "sorry, wrong number.")
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