And the winners of the Cannes Advertising festival for this year are:
Outdoor Lion grand prix winner: A campaign for the Zimbabwean, an exiled newspaper critical of the country's president, Robert Mugabe, using the country's almost worthless bank notes to make billboard adverts fromTBWA/Hunt/Lascaris Johannesburg.
Press Lion grand prix winner: Campaign for Wrangler jeans, created by French agency Fred & Farid that 'screams raw sex' according to judges.
Design grand prix winner: Nike Paper Battlefield ad, created by McCann Worldgroup.
Film Lion grand prix winner: Still from a Philips video ad, created by Tribal DDB Amsterdam.
The viral campaign was a tracking shot of a bank robbery frozen in time.
Winner of Cyber Lions best website and interactive campaign, PR Lion and direct marketing Lion grand prix: The Queensland Tourism campaign - orchestrated by Nitro - for 'The Best Job in the World' as caretaker of Hamilton Island.
Cyber Lions best viral campaign winner: 'Why So Serious?' campaign for Batman film The Dark Knight, created by 42 Entertainment.
Cyber Lions online advertising grand prix winner: Fiat Eco:Drive marketing, created by AKQA.
Titanium and Integrated grand prix winner: Multimedia campaign that helped Barack Obama win the 2008 US presidential election. Created by Obama for America.