So there it is! A proof that independents are more efficient than the establishment! Rami El Khoury a student in graphic design about to graduate has done these CPL-supporting ads as a private initiative. The first, in the same spirit of the official CPL campaign is targeted against the Lebanese Forces with the same torn wrapper witht he CPL colors beneath it and the words "their days are over." The second, a yellow sun instead of the logo of the future movement with an orange background and a copy that says that Aoun's sun will shine in Achrafieh during the elections.... Whether one agrees with Rami is besides the point, the creativity and the effort displayed in itself is worth it!
2 comments:
Tarek, thanks a lot for this small article, this is really encouraging. I would like to talk about these small personal ads I made... just wanted to say that these things come straight out of the heart, the 1st ad of achrafieh, yeah I mean it and every FPMer means it and can't wait to see it on the ground, concerning the 2nd one (LF end of days), when you hear all of the lies being spread around, you gotta be offensive.
thanks again.
I totally agree... it seems that we finally got rid of the 'passport/dentist portraits' election strategy and ventured into something that is witty but extremely self absorbing...
One good thing about that is that they have finally tapped into the effectivity of creativity and mass communication.
My only hope is that the masses are knowledgeable and can make decent decisions keeping in mind the bigger picture i.e. Lebanon!
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