Tuesday, April 21, 2009

Beauty is in the eye of... who?

In the latest installment of an ever-dwindling saga, FPM reveals its new ad targeted towards women. Based on the French saying "be beautiful and shut up" they turned it into "be beautiful and vote." The whole ad is out of touch with everything: Its target audience (If it's for the youth, it doesn't work. If it's for middle aged housewives, why isn't it in Arabic?) the layout does not resemble anything previously released in the campaign, the language is foreign (even if it includes the play on words now a trademark for FPM).... Why on earth would they release such an ad is beyond me... Beauty is indeed in the eye of the media bookers!
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