In the latest installment of an ever-dwindling saga, FPM reveals its new ad targeted towards women. Based on the French saying "be beautiful and shut up" they turned it into "be beautiful and vote." The whole ad is out of touch with everything: Its target audience (If it's for the youth, it doesn't work. If it's for middle aged housewives, why isn't it in Arabic?) the layout does not resemble anything previously released in the campaign, the language is foreign (even if it includes the play on words now a trademark for FPM).... Why on earth would they release such an ad is beyond me... Beauty is indeed in the eye of the media bookers!
1 comment:
my 2 cents: this ad was a reply to this statement for a march 14 official from the PSP party:
بعدها، كانت كلمة لممثل الحزب التقدمي الإشتراكي الدكتور عارف ضاهر قال فيها:
...
لاننا مع ثقافة الحياة وحضارة العلم والانترنيت وفرح الناس ونبض الشباب واحلامه في وسط بيروت وملاهيها وفي كل لبنان في مواجهة ثقافة الموت والتهديد والتهويل بالاصابع والقبضات المرفوعة.
ولاننا مع الحرية في مواجهة ظلامية العقائد وخشبية الافكار الشمولية وضد المتاريس وقرقعة السلاح... ـ
and here's the source:
http://www.nna-leb.gov.lb/phpfolder/loadpage_ar.php?page=18-04-2009/JOU75.html
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