Wednesday, April 23, 2008

Hungry? Grab a Snickers (And throw it across the room)

So if "hunger hits you", "hit it back with Snickers"... No, to be more spencific "b-snickerseweh" (With a piece of Snickers as written in the latinized Arabic commonly used for chat on internet.) With one of the most annoying radio campaigns to support this campaign, Snickers has managed to transform a very punchy "Grab a Snickers" selling line into one of the most boring adaptations in Arabic. Whereas this ought to convey strength/toughness/resilience, it ends up being over the top, trying too hard and just not working.
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