Next in line comes "Cortas" the canned food company which is trying to emphasize its global presence with a slogan that roughly translates into "You mean the world to me".... The blue color however is too "medical/pharmaceutical" to be correlated to food.
Exotica follows up its brilliant mother day ad with "Balconies" - a double entendre between women's cleavages and the actual architectural structures. Works to a varying degree.
Nescafe Gold Blend attacked the market - simultanuously with Maxwell house - on the "savour the moment" with the headline "Shine" (Above is the Arabic version). I found the ad not to shine and not to sparkle.
One last amusing photo was taken at a university where Holcim a major cement company (And a polluter if one is to be honest) had an open day with the slogan "Holcim waits for you" underwhich a student (who most likely did not want to end up like his father working there for the rest of his life) scrambled - "Let it wait".... So much for corporate communication!
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