Tuesday, January 22, 2008

SNAturally silly

Insurance giant Allianz has partnered with the solid Middle-East [Lebanon-based] SNA network (Societe Nationale d'Assurances) to give birth to an insurance giant covering the region.... But instead of depicting a fusion of mighty forces to convey their "The power on your side" selling line (Reminiscent of Star Wars if you ask me!) the went to the silliest symbols there ever is: Two keys in a key chain, two paper clipped with one handle, and a third execution with two sides of a wool jumper buttoned with a SNA-Allianz button.... If this is is power on my side, then I'd rather walk away from it!
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