Monday, September 17, 2007

A short "fruitful" life.




Since the theme of death has become so ubiquitous in the Lebanese landscape, it was only normal it would trickle down to advertising. This time the victim - pardon the pun - is "Pampa Vitaplus" a juice brand which has launched a version enriched in 7 vitamins and headlined it with "Some fruits won't be able to cope with the news". The several executions showed different fruits trying to commit suicide - including a kitsch TVC shot in the 70s way about an orange trying to throw itself from the top of a modernist building (Which actually is the ministry of electricity - well, other people have tried the same thing due to the very steep price of the wattage (the most expensive in the region) but that's another story).
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