Monday, August 13, 2007
Once you pop... you can't stop!
The above title is the marketing slogan for Pringles, the addictive potato chips. Sadly, this applies to any event in Lebanon - once the theme is there - everyone jumps on the bandwagon and all over town little else is seen in terms of creative output - some of it hits and some of it misses...
The first item above depicts the hand of a soldier with the headline that emplies the double entendre of "his hands collects/unifies" showing a full social backing for the army - actually the poster was issued by the army itself as part of its annual commemoration on August 1st.
The second is a major campaign that was released by the municipality of Jounieh in support of the army - may the magnitude of your decisions be as big as your courage - incidentally most municipalities tend to hang such supportive items but since the quasi majority are limited in funding they tend to resort to hand-written ones by professional inkers.
The third is one of the few winners in the foray. It is a picture of the ad that Byblos Bank launched for its new card destined for the army personnel - its headline "An honor card, in loyalty to your sacrifices" which is a smart word play on "Honor, sacrifice, loyalty" which is the Lebanese army's motto.
Panasonic, inspired also by the political climate, ran this ad which is all about "the time for rebate has come" but it also can be read "time for decisive military action has come" considering that the army is leading a fierce battle with Moslem fundamentalists in the north of the country.
The last - of well - only insiders to the Lebanese politcs would grasp it no matter how much it has been explained, only Lebanese would make sense of it... Or not.
One last mention would go to "City Mall" which advertised its "Sales on sale" end of season clearance with a series of billboard that depicted young women sexily clad as "security officers" (Which now populate every mall) armed with the usual instruments (A mirror to see beneath cars, a metal detector, a mobile explosives sniffer) but instead of checking people or vehicles they are in stores with the clothes rack as the headline reads "Detect lowest prices".